Luxury Cowboy Garments where Western grit meets high-end scandinavian sophistication and Italian fabrics.  Crafted for those who command attention without saying a word, our luxury cowboy garments redefine frontier fashion. 
Because style, like the Wild West, belongs to those who dare.
The Collection
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Cocktail Jackets & Blazers

Step into our world of Premium Velvet Cocktail Jackets & Corduroy Blazers and Vests. Tailored for the modern outlaw who rides hard, leads strong, and dresses like he owns the land.
Jackets & Blazers

Luxury Cowboy Collection

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Western Shirts

Best of both worlds. A premium western shirt made in supreme Oxford fabric. Business sophistication, tailoring and cowboy grit, all meet in this next level western shirt.
Western Shirts

Wild Vests

Our Million dollar vests in smooth velvet or soft corduroy is tailored for the modern outlaw in mind. Wear it with our without our jackets and blazers. The vest can easily hold its own.
Vests

Gambling Scarfs

Look amazing and gamble the night away.  Premium scarfs that also functions as a Blackjack table.
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For more than 130 years, the Pontoglio mill in Italy has been synonymous with the world’s most luxurious velvet and corduroy fabrics. Situated on the banks of the Oglio river, this historic mill operates with a dedicated team of 63 master weavers.
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The devil is in the details.

Our products are stacked with different design details. Like this "Get out of Jail Free" card, which can come in handy in a sticky situation. Stay Legal, Stay Strong & Enjoy the Ride.

Saddle up - We ride at dawn

Born from the spirit of the untamed West and the elegance of modern craftsmanship, Not My First is more than just a brand—it’s an attitude. Whether it’s your first rodeo or your hundredth, make every entrance unforgettable.

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